Creating an image campaign is a cross between a history, story and mission statement. Its shelf life is longer than a press release; shorter than a book.

Executed in print, on the web or a podcast, it’s a reflection of a person or company’s philosophy and approach toward products or programs being produced.

It employees all manner of skills …the ability to interview, understand purpose and concept, and, communicate the client’s message clearly. It extends from writing to working with executives, art directors, archivists, designers, and product developers … an opportunity to work with diverse creative talents to create a single focused profile, report, or brand.